Holt Media Group
P.O. Box 21985
Lehigh Valley, PA 18002-1985
Reach us at
Office (610) 814-2821
Mobile (610) 442-6440
Below are some of the questions we are asked regularly. Please don't hesitate to contact us with additional questions. We look forward to working with you. You can contact us by phone at (610) 814-2821 or by using our contact form.
I want to sell my station. What is the typical sales time period?
There are several stages to the marketing of the station and time frames vary dependent on the property itself, market conditions and expectations. The initial phases can take weeks or several months. This includes identifying appropriate buyers, coming to an agreement on price and terms of the sale and working towards a formal agreement of sale. Filing with the FCC is required; the time frame for that part of the process is generally between 90 and 120 days.
What can I do to improve my prospects for sale?
Know what your station is worth today. Understand the present realities in terms of value. Understand why your station's performance is what it is; don't try to hide it. Understand the strengths and weaknesses of your station and try to capitalize on the highest realistic station value. Know your desired outcome and provide reasonable expectations to potential buyers.
What elements are the best forecasters of station value?
Cash flow certainly rules, both present and historic, but that does not stand alone. The potential for continuing cash flow and the metrics of the local marketplace are also important considerations. The potential for upgrade, format and network prospects are also factors. In the end, today's economic environment requires the deal to be credible to be able to secure financing.
How will you keep the proposed sale of my station confidential?
Before we present a property to a buyer we qualify them as to their level of investment potential and their personal criteria. Our standard policy is that prospective buyers sign a Confidentiality and/or Non-Disclosure Agreement before we share any private information regarding a property that is being presented for sale.
How do you qualify prospective buyers?
The best potential buyer knows what they want and what they can afford. In the process of qualifying buyers we work to understand where their financing is comig from, their basic resume and their track record so that we can have realistic assurance of their ability to close a deal.
I want to buy a radio/television station. What should I be looking for?
Know what matters for you. Know the type of station you are looking for, the geographic area(s) you are interested in, your cash flow expectations, etc. Know how much you can spend and what kind of realistic offer you can make.
I want to know what my station is worth. What process do you use to appraise my station?
Holt Media Group appraisal methodology meets the standards set forth by The Appraisal Foundation and the USPAP (Uniform Standards of Professional Appraisal Practice). Our appraisals are based on a detailed analysis of all components to value. We subscribe to the best and most current databases available on the market. Our appraisals are presented in a comprehensive and organized manner in a professionally bound document. Detailed supporting information is included in the report.
Do you provide valuations other than Fair Market Value?
Yes we do. We provide asset allocations, intangible valuations and impairment studies. We also provide a variety of special studies, many of which are explained in the services section of this website. Please contact us for your special needs. Remember, knowledge is power.
What is my website worth?
Whether a content site or an e-commerce site, a pure Internet business or a combination of traditional and Internet, websites are a component of value and represent assets with current and potential future income streams. While there are some common 'pricing' measures, there are many considerations to value.